On February 28, 2006, the Financial Services Agency (FSA) revised the "Comprehensive Guidelines for Supervision of Insurance Companies" ("Guidelines for Supervision").
The latest revision affects two areas. They are (i) requirements for "Policy Overview" and "Warning Information" documents, and (ii) a revision of the Guidelines for Supervision to encourage improvement of the advertisement review system. The summary of these changes is explained in the following paragraphs:
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"Policy Overview" and "Warning Information" Documents, Etc. |
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Development Leading to the Revision |
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(1) |
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The "Interim Summary of Issues: How Information Should be Supplied When Selling and Soliciting Insurance Products," released in July 2005 by the "Study Team on Insurance Product Sales and Solicitations," summarized the following issues: |
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(i) |
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Implementation of the following measures would be effective when insurance product purchase is solicited: |
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Specifying key information pieces that are offered so as to limit the information volume to a size that does not discourage average consumers from wanting to understand products. |
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Clearly specify minimal key information pieces in each product category. |
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(ii) |
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Information must be sorted into the following groups to clarify key items and furnished to customers: |
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Information that is necessary for customers to understand an insurance product ("Policy Overview"). |
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Information that insurance companies should supply to customers to alert their attention ("Warning Information"). |
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(iii) |
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With respect to the content of "Policy Overview" and "Warning Information," a framework should be established in the form of a law or regulation that takes account of product characteristics, etc. As for detailed items in individual product categories, the industry should establish self-imposed guidelines. |
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(2) |
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It was agreed that the following revision to the Guidelines for Supervision would be made and clarification achieved with respect to the framework of information to be described in the "Policy Overview" and "Warning Information," the methods of describing and explaining such documents that provide these pieces of information, etc., based on the above-mentioned Interim Summary of Issues. |
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Description of the Revisions |
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(1) |
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Major pieces of information to be described in the "Policy Overview" and the "Warning Information" are as follows: |
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| <<Policy Overview>> |
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(i) Mechanism of the product, (ii) description of guarantee offered, (iii) major riders that can be added and their summary explanations, (iv) insurance period, (v) underwriting terms (the insurance amount, etc.) |
| <<Warning Information>> |
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(i) Cooling-off period, (ii) duty of disclosure, (iii) main exclusions, (iv) grade period for premium payment, policy lapse and revival, etc., (v) cancellation and whether or not a cash surrender value is paid. |
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(Note) |
The written documents providing the "Policy Overview" and the "Warning Information" must provide an insurance company contact for filing complaints and making inquiries, as well as a statement that a customer can lodge a complaint or make an inquiry with an office of an association that the insurance company is a member and that handles complaints and consultation. |
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(2) |
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The revision also stipulates that the following system is established with respect to the methods of describing and explaining the "Policy Overview" and the "Warning Information": |
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(i) |
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Method of Description |
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Presentation, including the font size and layout, that facilitates understanding by consumers, such as the minimum font size of 8. |
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The language that is used must be clear and accurate. |
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Specific numeric information has to be provided to consumers when there is information that needs to be presented with the use of specific numeric data (such as the insurance period, insurance amount and insurance premium). |
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Care must be taken to limit to the information volume to about what can be presented in approximately a double-sided A-3 size sheet for the "Policy Overview" and the "Warning Information" combined so as not to discourage consumers from attempting to absorb the information. |
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Separation and independence from other written documents. |
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(ii) |
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Method of Explanation |
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The fact that it is important to read written documents describing the "Policy Overview" and the "Warning Information," that it is important to read the portions of the documents where information that is especially disadvantageous to consumers, such as main policy exclusions, and that there is a possibility that roll-overs and conversions will be disadvantageous to consumers should be explained orally. |
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Adequate time should be allowed for consumers to understand the content of "Policy Overview" and that of the "Warning Information" when issuing these written documents. |
II. |
Revision of the Guidelines for Supervision to Promote the Improvement of the Advertisement Review System |
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1. |
Development Leading to the Revision |
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Advertisements, etc. about insurance products are made frequently in a variety of ways through various media, including newspapers, TV and pamphlets that are used by insurance solicitors.
The impression of insurance products that average consumers develop based on advertisements, etc. greatly influences their desire to purchase such products. Considering that insurance products have become increasingly diverse and complex, their fair presentation in advertisements, etc. is believed to have become all the more important.
FSA has monitored presentations in advertisements in an effort to protect user needs and ensure thorough compliance with user protection rules. At the time, the agency has decided to adopt the following revision to the Guidelines to Supervision in order to further strengthen the insurance company advertisement review system: |
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Overview of the Revision |
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Addition of Caution to be Used in Establishing Internal Regulations to Ensure Fair Presentation |
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Prevention of Erroneous Recognition of Excellence and That of Erroneous Recognition of Advantages |
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Examples have been added with respect to information items that require caution so as not to give a policyholder a false impression of remarkable excellence or remarkable advantages when excellence or advantages of the guarantee provided by an insurance product are presented. |
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Presentation Based on Objective Facts |
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A statement has been added to question whether or not asserted information is objectively verified when, for example, terms that directly indicate the highest grade or other ranking in the industry are used. |
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Presentation of Over-the-Counter Products Sold by Banks |
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A statement has been added to question whether or not the fact that products being promoted are insurance products of an insurance company is presented properly so that they are not mistaken by consumers as deposits, etc. |
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(2) |
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Alerts Importance of the "Policy Overview" and the "Warning Information" |
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A new stipulation was added, requiring a statement to alert consumers about the importance of reading the "Policy Overview" and the "Warning Information" in accordance with the presentation media and the content presented. |
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Establishment of an Adequate Review System to Ensure Fair Presentation |
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The following points were added as cautions to be exercised in establishing an adequate advertisement review system, including legal checks: |
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(i) |
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Does the system ensure that reviews of presented information are conducted without any omissions with the adoption of a method such as central control of solicitation materials, etc. at the head office? |
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Is the system designed to check the consistency of presented information across pamphlets, policy summary and other materials? |
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Is the system designed to analyze problems of presentation that are pointed out in complaints by policyholders, etc., and take proper action for improvement in the event problems are recognized? |
The foregoing summarizes the major contents of the latest revision. These provisions take effect on April 1, 2006. (If legitimate circumstances prevent insurance companies from taking action on the portions relating to the "Policy Overview" and the "Warning Information), however, postponement of the implementation of the portions is permitted until September 30, 2006.) FSA too will endeavor to reflect these changes smoothly on its supervisory operation.