Success Stories

EG Japan KK (September 2023)

Yasuyuki Otsu EG Japan KK
Representative Director
Interviewer: Financial Services Agency
(June 2023)

Company Profile
Company: EG Japan KK
Established: July 14th, 2022
Main Business: Financial Instruments Business (Investment Advisory and Agency Business)
Financial Instruments Business Operator: The Director–General of Kanto Local Finance Bureau (FIBO) No. 3380

The logo of EG Japan KK: eg

1. Congratulations on your completion of the Investment Advisory and Agency Business registration. Could you give us an overview of your company?

EG Japan KK ("EG Japan") is wholly owned by EG Japan Holdings Pty Limited ("EG Holdings"), the sole shareholder of which is EG Funds Management Pty Limited ("EG Australia"). EG Japan was established to provide investment advice on real estate-backed securities within the Japanese market.

Founded in 2000, EG Australia is a real estate fund manager with $5.1 billion (AUD as of June 2023) of property managed on behalf of institutional funds and private wealth clients to generate outstanding returns. The company utilises property technology to identify, price and manage real estate risks to safeguard investor funds while maximising return.

EGX is an additional entity wholly owned by EG Australia. The property technology innovation incubator invests in scaling companies that have the potential to reshape the property landscape and grow their presence globally.

left: Roger Parker (Director, EG Japan / Joint Managing Director, EG Australia), right: Adam Geha (CEO and co-founder, EG Australia)

2. What was your impression about the all-in English registration process by the Financial Market Entry Office (FMEO)?

When EG Australia decided to enter Japan, we were not very sure which license would be required. Each country obviously has its own laws, systems, and ways of doing business. Otsu-san advised our team on an English pathway that would allow us to begin establishing an entity in Japan. We could have done it with a local Japanese law firm but being able to read the comments ourselves to understand the process was much more favourable.

It is a unique initiative that made entering the Japanese market seamless for EG Australia. FMEO has been set up to ensure that it is advantageous for English-speaking companies that aren’t familiar with the registration process. It is also a reflection of the considerable efforts made by the government to welcome and encourage companies seeking to expand across borders and into Japan.


3. What is your impression of using Financial Start-up Support Program by JFSA and Tricor Japan?

The financial contribution is an excellent initiative that exists to assist with the costs of establishing a new business in Japan. The program reimburses many of the costs associated with registering a new business, which means there are fewer charges to the company. The contribution again demonstrates that the government is proactive in ensuring new foreign asset management companies to set up for success within Japan.

The appointment of Otsu-san, an experienced executive in the Japanese financial market, meant we only needed a little support in English throughout the process. But it would be a significant advantage for foreign companies to have Tricor Japan behind when facing any challenges newly entering Japan.

4. What are EG Japan’s visions for the future?

Our vision is to expand our team in EG Japan, and we are beginning with this significant milestone to signify our future intentions to the Japanese market. Our employees already have worked alongside or worked in Japan. However, the new license will help us be further immersed within the Japanese market for outstanding business outcomes. The team will explore and execute growth strategies to build up on our current capabilities in Japan.

Our unique philosophy is Build In Good (B.I.G) thinking, an approach that goes beyond generating outstanding returns but also leaving a lasting positive impact. EG Australia’s approach is reflected through the innovative practices and technology adopted to reduce carbon emissions within the real estate market. The pathway to optimise existing buildings environmentally and futureproof new green buildings has been successfully executed. The EG Japan team seek to transfer the same philosophy of B.I.G thinking to our future business endeavours to create a legacy in Japan.


"Mr. Adam Geha, as the CEO and co-founder of EG Australia, please share your views about the strong points of Japan."


The Japanese culture genuinely reflects respect for one another, and business relationships that are built upon the interest of creating a legacy. The cultural alignment allows EG Japan to successfully approach business ventures with Build In Good thinking to generate a lasting positive impact.

Japan’s increasing interest in green technology is an added bonus. The efforts are apparent, with investments taking place to build infrastructure that supports building a cleaner nation. As Japan progresses in developing a greener country, we hope that EG Japan can provide advisory support by applying learnings from Australia and gaining learnings.

For employees that will be situated in Japan, we are assured that they’ll be in a very peaceful and clean environment. Combined with the fantastic range of activities and food, we are confident that our people will remain actively and safely engaged during their time in Japan.

We believe the combination of culture, lifestyle and work ethics are all strong drivers to doing business in Japan. The EG Japan team are excited to build momentum and grow our presence.


Yasuyuki Otsu
EG Japan KK, Representative Director

He worked for Mitsubishi UFJ Financial Group for 38 years. He was transferred to New York from 1987 to 1995, where he worked in Capital Markets, LBO lending and syndication, and later was seconded to M&A boutique firm. From 2007 to 2010, he stationed in Hong Kong as CEO of Mitsubishi UFJ Securities (HK), where he oversaw the equities and fixed income business in Asia. He has gained broad and in-depth knowledge of investment banking through those oversees experiences. In Japan, he is a market pioneer in securitization businesses, especially in real estate space. He served as Vice President of Mitsubishi UFJ Research & Consulting in 2016. From 2018, he was Deputy President of Rio Asset Management, a real estate asset management company, before being appointed as Representative Director of EG Japan in 2022.